Mrs Hinch raves about £1 Marks & Spencer sponge causing sales to increase by 100%February 12, 2019
THE cleaning sensation which is Mrs Hinch has added a new range of products to her legendary ‘Narnia’.
The Instagram star, who has amassed more than 1.8 million followers through her cleaning videos, revealed another brand which has made the cut.
Mrs Hinch, aka Sophie Hinchcliffe, revealed her beloved Minkeh sponge has a friend – the Markeh.
A £1 sponge from Marks & Spencer was spied in one of her Insta vids, and fans have quickly snapped it up.
The 28-year-old, from Essex, also referenced other products in the M&S range, including the apricot and orange kitchen cleaner, and the floral burst multi-purpose cleaner – both a bargain 90p.
Soon after the mum-to-be name-checked the high street store’s range, her faithful fans, who refer to themselves as the Hinch Army, soon snapped up the budget-friendly tools.
- Cleaning Sponge, Marks and Spencer, £1 – buy now
M&S is the latest brand to have benefited from the ‘Hinch effect’ – which has seen Minky sponges fly off the shelves and reappear on eBay for more than 3,000 times their retail price.
The store said the £1 sponge and other cleaning products had seen a 100 per cent increase in sales in just one week.
Fans took to social media to share their latest purchases, with the hashtag #HinchHaul showing numerous M&S products.
Pleased to have got their hands on one before they presumably sell out, one fan said: “So I managed to pick up some #markeh sponges, a bottle of the multi purpose cleaner so I am happy!”
Another wrote: “Can’t wait to try the #markeh so many great reviews. #mymarksfave.”
A third posted: “Some free time today so got my own #hinchhaul.”
And this person said: “The #mrshinch hype is real. I gotta say though right now I love the #markeh more than the #minkeh.”
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But if you’re loyal to the earlier brands she championed, you’ll be pleased to hear Morrisons is selling the elusive Minky for £2.50
As well as the M&S sponge, cleaning sensation Mrs Hinch delighted fans when she revealed how to freshen up carpets using only a squeedgee.
And the Insta-famous cleaner shocked fans when she posted her own 10 year challenge.